If you just had a heart attack would you go to a general doctor or to a heart specialist?
So,why do most businesses who want to grow deal with marketing agencies instead of business growth strategists?
The majority of businesses don’t even know what marketing means…
What is marketing actually?
And i quote a piece of the book 1page Marketing Plan; this is best marketing description i have aver ran into…
“If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.
And if you get the mayor to laugh about it, that’s public relations.
If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales.
And if you planned the whole thing, that’s marketing.” – quotes from the 1 Page marketing plan book (click link to check it out on Amazon)
Statement: Marketing cost money and gets you hopefully a return, investments in business growth strategies gives you a guaranteed return, period, boom, said it, drop the mic …🙏
Business Growth Strategies Elements:
- Copywriting
- Direct response marketing
- Cold outreach
- Lead collection and lead nurturing
- Content distribution
- 3 phase paid ads setups
- Referral system with relevant and high value incentive
I could do more but i don’t want to scoop up all of your valuable time
Something I definitely don’t want to leave out is the fact that none of the strategies are just linear followed presetup programs, nope…
On the contrary, we customize the growth plans for each business and optimize according to the result statistics tell us along the way…
DISCLAIMER: We do follow a sequence of phases in the business growth plan customization…
Direct response marketing is an incredibly important element because it can reveal the results of any hypothesis within less than 72 hours…(at least the way we do it)
You expect that audience A would like Offer B, well, we can reveal the answer to that in less than 72 hours…
Let’s step back a little to this part:”DISCLAIMER: We do follow a sequence of phases in the business growth plan customization…” – so you know what to expect.
First we ask you very basic questions l, collect available assets that could be repurposed or used as is to increase value proposition.
Then present the 72 hours test phase Automate and upscale what’s proven to work
Again, all strategies used in each following up phase are based on what the numbers will tell us, nothing is done Willy Vanilli..
Wanna Hear Some Benefits of this Kind of Approach? Ok here we go:
- Saves time
- Saves money
- Grows your business in a very strategic and structured manner
Are growth strategies ONLY applicable for businesses?
Great question, short answer:”HELL NO”
Everything and everyone can be strategically optimized for his or her desired dream outcome…
Examples:
- Physical – training for years and still no chest? You need strategies
- Baking a cake but it taste like shit – you need a better strategy
- Single – and you couldn’t get laid of you were even the last person on this planet with your desired audience – you need a better strategy
I think you get the picture here, right?
So for now I leave the post as is for now but high likely it will be updated…
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P.S.: Want to read but don’t have the time? Read my book snippets in Goodreads
