My Honest Take: Are We Over-Protecting Ourselves in the Name of Safety? A Guide to Real Freedom

I’ve been observing human behavior for years, not just for my business but to understand how we operate and interact across multiple countries. Today, I want to talk about something I noticed here in Sofia, Bulgaria, that got me thinking deeply about safety, freedom, and the way we live our lives. It’s about cycling, helmets, and this whole idea of ‘protective gear.’ If you’ve watched my livestreams before, you might think I’m already fed up talking about this, and I understand. But it’s an important observation.

Take bicycles and helmets, for example. Today is Sunday, and I see a lot of people in the park, and through the city, riding bicycles with helmets and even gloves. And by the way, it’s 34 degrees Celsius plus here! They’re dressed like they’re about to go 100 kilometers down a hill, but they’re just cruising through the park or city streets.

The Problem: Over-Protection and Misplaced Safety

Here’s why this is significant to me. I’m 47, and when I grew up in Holland, living in a village, I had to cycle 11 kilometers to school and 11 kilometers back every single day. That’s 22 kilometers plus, through wind, rain, and storms. And guess what? We didn’t wear helmets. We didn’t wear special protective gear. In our time, we just rode our bikes.

I’m not bragging. For me, it’s very weird to see this current trend. People invest a good amount of money in ‘so-called safety.’ They dress their children up with helmets and all kinds of protective gear. It’s all well and good, but I believe that in areas like this, it’s unnecessary. I think these people are wasting more time dressing up than they actually enjoy the cycling itself. I even think it takes away from the enjoyment of bicycling.

And frankly, when it comes to bicycling, trust me, I don’t enjoy it anymore because I had to do it. When we had to go to school – 11 kilometers to school and 11 kilometers back – every day, whether it was raining or windy, I’d sit in wet clothes at school. At a place where, if you watch my content, you know I didn’t learn anything because I never saw the value in it. And in the end, I was earning more money than most teachers who spoke about business. So that was another thing, but let’s stick to the main point.

This over-reliance on protective gear for simple rides, believing it makes you safe, is a misconception. First of all, a helmet isn’t going to save you if a car hits you. How many times will you actually fall on your nose during a casual ride? For four years, we did 22 kilometers five times a week, and the times I almost broke anything are pretty much zero. Simply because we used these two things in front of everybody’s face: our eyes. We actually used our brains to avoid accidents. And you have to understand, we were always riding in groups – 10, 15 people going to school.

I think now, people wear all kinds of helmets and even gloves when they go to the gym, or when they go on a bike ride. I don’t know, it’s probably for things in life that I would say, ‘Well, is that real?’ So, yes, this is also something I saw today: huge helmets on bicycles. I don’t understand why. Really. If you’re going 100 kilometers down a hill, I would understand. But isn’t it better to keep your eyes a little bit open and just watch the traffic?

The Solution: Awareness, Freedom, and a Shift in Mindset

Because again, if you get hit by a car, a helmet isn’t going to save you. At least, that’s what I think. It’s pretty much unnecessary stuff. People start protecting themselves from things they shouldn’t be protected from. Like I said, we started using our eyes and our brain to keep ourselves safe, doing 11 kilometers to school and 11 kilometers from school.

Somebody asks, ‘Are you serious?’ Brother, you can pretty much analyze very quickly how people say things. ‘Brother,’ ‘dude’ – probably in the age category of 25-35, I think. That’s also something, the way people use language. What I always say: treat everybody at the same level of respect. If you would meet the president, if you would meet Jesus, if you would meet anybody who you want to meet, you don’t all of a sudden change your language. You’re not going to say, when you shake hands with high-level people, ‘Hey bro,’ ‘hey dude.’ That determines your position in life. Something to think about: change your language if you want to escape the slavery. First, stop using ‘slavery language.’

That’s what I would do. I treat everybody on the highest level of respect, everybody. I’m sitting with homeless people, I’m sitting with very high-level people, and everybody gets the same treatment: human. And speak to them in the most humane language, not with the ‘bros,’ and ‘dudes,’ and ‘brothers.’ As humans.

Anyway, we’re going into another neighborhood here in Sofia, Bulgaria. And within a few months, we’re going to Sicily. I’ll probably also say hello in Malta, so the content will change. But like I always say, I’m never going to turn into showing people shiny objects because that’s not part of the journey. A lot of people who buy hyped-up strategies think they’re going to drive Lamborghinis the next week and get disappointed after a few hours. I give everything away for free. I also label everything as work structures, not as strategies. People who sell those $27 strategies are squeezed out, and they just need to make money from poor people just to make that extra money, so they can show you more shiny objects.

A lot of people don’t understand the strategy behind selling the strategies, and still, they fall for it: the landing pages, the paid advertisements, the repeating paid advertisements. It’s all a game, I understand. But I operate, or we operate, in a different way. It’s called reality. Of course, the amount of people that actually really like reality is pretty narrow and small. You know, like I always say, I operate in multiple countries. Also in Malta, I could sit the whole day on a yacht with a laptop behind me and say, ‘Hey, buy my $27 course, and then you can also sit on a yacht!’ No, most people will never. Maybe they’ll rent one, but that’s also pretty much it.

Anyway, I’m here in Bulgaria simply because I love to be in Bulgaria. I hope to stay as long as possible because I need to finish some projects over here, and then we move. Keep on moving. Every single day. Every single day. We’re going to cross the road because I don’t want to put people unnecessarily on the camera. Anyway, where are all those people going? On a Sunday, they use their car that they use normally for going to their job, and then on Sunday, they still do the same. Interesting.

Oh, yeah, yeah, yeah. Now we’re going to shake some hands with some people. Yesterday, I also asked multiple people, ‘Do you mind if we turn on the livestream?’ In general, they always say, ‘Ah, okay.’ But see, that always takes away a little bit of the depth of my conversations, and we speak about constantly developing, so I want to keep those conversations as real as possible. But maybe one day. Probably in Malta, people feel a little bit more free over there. So that’s when I’m back in Malta, I’m probably going to do it. Oh, yeah, in Malta, I can do at least with three businesses because those are also publicly available as blueprints. So a 12-year-old can do what I do.

I give everything away for free, inside of blueprints, work structures, so you can actually use that thing in your hand, it’s called a mobile phone or a tablet, and use it to actually produce, generate, and make a living instead of swiping your life away. I think it’s better to use it for useful purposes, not to numb your mind. Wow. Noisy. Somebody says it looks so peaceful. Yes, it does. It does look very peaceful. Somebody says, ‘What do you mean with slavery language?’ Well, slavery language is language that people use to keep themselves in a position in life that they shouldn’t be in, which means a job. People who go to their jobs, listen constantly to bad news, watching television, speak about the government, that’s the language you should not use: negativity. That will pull you already out of the normality. The moment you stop watching television, stop speaking about the groceries, the high prices, ‘everything is so expensive,’ stop talking like this. Use words like ‘bro,’ and ‘dude,’ and ‘brother.’ People who usually use the word ‘brother,’ they probably don’t understand what it actually really means. A brother is a person that you would die for. And you’re not using this as light as most people do. That’s what I think. I’m old school, I’m almost 48, so call me an old fart. But I believe there is power in words. And also, when you use a lot of negative words, ‘I cannot afford,’ ‘I need to be on budget,’ ‘I cannot,’ ‘I cannot do this,’ ‘it’s so difficult,’ that’s the language of slavery because you don’t believe in yourself. You don’t have to be confident all the time, but just face everything and just fail fast.

Summary: Reclaim Your Life with Awareness and Action

My previous livestream was about ‘fail fast’ and ‘do not give a shit about a normal people person’s language.’ Take it easy, little Timmy, or little Suzie. ‘You need a day off, little Suzie.’ No, you don’t. When you’ve got a job, your biggest job is to get rid of your job. Claim your life. It’s yours, it’s a one-way ticket. And I give away all the work structures. But of course, you don’t need to do anything. Humans do have a choice. Not that they have a really, really choice. They live in the illusion that they have a choice. If you cannot pack your bags and just move away from where you live now, you don’t have a choice. Because probably you need to circle around your job. It’s not a bad thing, but if you want to claim your life, this one-way ticket that we all have, then think about what I’m saying. And no, my content is just reality, real raw reality. I live the colorful life, and reality, that is the only thing that counts. Nothing else. That’s also one of the things that I love about Bulgaria: there are no middle ways. Like I said, I lived also in Holland for 30 years. A lot of people live in the ‘maybe area,’ very judgmental, incredibly judgmental, by the way. It’s not to talk bad about Dutch people. No, I also have very great business contacts in Holland. But the majority of normal Dutch people, yeah, I don’t want to go back. I’m also not planning to. Anyway, let’s — I’m very close to the business that I’m going to walk into, so I’m going to close this livestream. Let’s do a little bit of take away of this livestream. Maybe a little bit of follow-up of the previous one. Stop playing it safe. Start realizing, start realizing that life is really short. And of course, as, you know, most 25-year-olds, they think, ‘I’ve got more than enough time.’ But you know what? If you never sold anything before your 25th year on this planet, you’re 14 years behind on me. I started selling when I was 11. So, never saying this to brag, this is simply to reach those few, few people on this planet who actually need to hear maybe something more out of the ordinary, something real, because there’s a lot of BS that you can watch here on YouTube, and of course, also on a lot of other platforms. But anyway, I don’t want to walk constantly back and forth. I’m going to close this livestream because I am going inside that business. Ciao for now.