This post is about a great real-life example of a Dream100 strategy move…
Let’s dive straight away into the part:”Who is Stevewilldoit ?” Watch the video to see what’s Steve’s all about for the majority of the people that consume internet content for entertainment….
…Yes, I can hear the judgemental people sign out loud but leave the judgemental urges somewhere in your pockets and get along with the post…
(and by the way how many people do you know that got freaking loaded with drinking, gambling and smoking cigarettes?)
Next to giving away tons of cars, money, jewelry, houses, and whatnot…there is something greater going on here and one chain of events that I wanted to put a spotlight upon is the events that occurred around UFC269 and how stevewilldoit executed a Dream 100 move.
Now, whether this has been executed intentionally or not I will never know 100% sure but a build-up to an event like this requires a lot of planning and execution of tasks.
What Is The Dream100?
You should watch this video if you don’t know what the Dream 100 is:
Those who actually did invest the time to find out what the “Dream100” is must have gotten at least one single spark of enthusiasm and a sliver of excitement here, right?
…At least when I discovered this a few years ago I was pretty much blown away and started working on it…(still do daily)
Let’s Discuss Stevewilldoit and UFC269:
Now, let’s nail the previous elements in 3 steps together:
Step 1: Give Dana White a 300k custom Howler Head Maybach van – For those who are not following any of those people, both parties do have millions of followers and built already a mutually beneficial relationship with each other.
NOTE: For the cynics: This is not a situation of licking someone’s ass for the wrong reasons, on the contrary, this is a great example of how building mutually beneficial relationships should be done…
Step 2: Steve throws a “Happy Dad” Seltzer to a UFC fighter…
Create win win win situations
Step 3: Every party involved will benefit from each other audiences…
Steve’s brand (one that he’s heavily involved in) “Happy Dad” (Nelk boys) gets huge exposure by throwing it to a fighter named “Tai ‘BamBam’ Tuivasa” who also has his following plus all UFC fans get a “reminder” of “Happy Dad”.
This is all executed in full plain sight of the audience and don’t forget about the social media content-, tons of content snippets- views and there is of course a trust builder factor included in this process of a stratospheric size…
A few might say:”What has the van to do with this whole story?” – Let me return the favor with a question:”How many beer/Seltzer producers are allowed to throw their beverages to a fighter on one of Dana White’s events?
And besides the fact that it’s allowed, what about the whole execution of this? There are tons of preparation tasks involved to make an event like this happen…hard and smart work!
The more I think about this the more excited I get…
How Can You Implement Any of This In Your Business?
Let me start with a question:”Do you have any idea how much money Steve should have paid for an advertisement to reach the audience that he reached by doing this?” Hundreds of thousands…(way more)
And not only reaching but also building trust with an audience that he didn’t own and couldn’t monetize before…
In my humble opinion in one word:”Genius” and a perfect example of working the Dream100 AND building mutually beneficial relationships.
(whether this is all intended or not and I will never know for sure, but it’s a perfect example of how to benefit from each other’s audiences)
I Got Nothing To Offer
Well, there are two choices: 1) Step up your game and figure it out 2) Stay where you’re at because upscaling your business wouldn’t be suitable for you, yet…
Whether you choose option #1 or #2 I would suggest that you would read the last paragraph, at least finish this post…
What To Do Now?
- Watch the Dream100 video again and put in the time of researching the “Dream 100”
- Build your list of dream 100: Blog owners, email list owners, social media influencers, etc
- Set your strategy and start reaching out to build those retirement connections…
Each step described above requires time and this kind of strategy simply needs lots of effort as well but keep in mind you will be able to bring your value to a much bigger audience without paying ads and losing time on building trust…
And if you want to discuss your Dream100 strategy then simply book a free call or open WhatsApp chat…
DISCLAIMER: This strategy isn’t for laid-back Luke’s and lazy Lucinda’s…and this is definitely not for people with selfish intentions…
