As a cold email expert I always go through the spam folder and most of the times I respond to those email out of curiosity and with the big question:”Why?”

Let’s dissect the screenshot of this email:

1) Doesn’t get inboxed
2) Name and email doesn’t line up
3) A ridiculous sending email address – come on man, at least use an expired domain
4) No unsubscribe option
5) No email signature
6) And I won’t get started about the email copy and the visual part of the copy

So, besides the real “bad” intentions of this person, the email has also simply a horrendously bad overall copy…

Digest, learn, digest, learn and repeat every single day…Like today I learned a thing or two about the hotel towel’s protocol from the cleaning lady…

Treat everyone like a president…